What is branding you say? It is the look and feel of your company. It is what sets you apart from your competition.
For example, MyFotobox a photo booth company that brings a photo booth and funny props to events, has decided to brand their identity as “quirky.”
After thinking about what they do and how they are received they decided photo booths are quirky so their tag line became “we bring the quirky.”
The idea has developed and so has their website. Once they they have embraced their quirkiness they took it to the next level. The font they have chosen for their logo and other images is certainly quirky. Of course they want to also be known as classy, reliable, affordable, fun, and a good purchase so they have taken care to formulate a brand identity that is also those things.
If you look at their website at myfotobox.org you will see a background of pictures made up like a scrapbook. Well, that is supposed to look that way, it is their way of showing something about their business, that they do scrapbooks and that people make funny quirky moved in their photo booth. It is also a way of reaching out to their viewers and showing what people do in photo booths.
Their colors are green, blue, pink, which go well with the pictures and props, but also give a fun, quirky, but classy vibe about their business. Combined with the testimonials page, their image as a reliable company is set in place.
Branding is fun! It requires thinking about what your business does and how you want to do more like that. So, if your business is a fun place for people to be, go with that. But do remember not everyone is on board right away so you need a way of educating outsiders to your brand without turning them away.
I find this can be done in several ways, testimonials are one, using conservative fonts and conventional web design layouts are another. All in conjunction give the impression that your company produces a product people want and can rely on.